Litterature
I have chosen to read "om kommunikation - en introduktion till samhället" by Mats Johansson & Peter Malmsten about communication for our porject. The book deals with important issues with marketing communication and communicative rules in general. With our project for Veritas, with the goal to create a marketing campaign for them, it's crucial to identify the tricks of really getting people interested in the shopping windows we're using as marketing space.
Stay tuned for more info...!
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